about us


In 2017, we watched David Attenborough’s Blue Planet II and, along with 14 million other viewers in the UK, saw the devastation that our throwaway culture has wrought on the natural world.

Since then, we have been trying to reduce and eliminate the plastic in our lives with varying degrees of success. We have been struck by how time consuming and difficult it is to find good quality alternatives to everyday items like toothpaste, shampoo and cleaning products.

By creating this plastic-free shop, we are trying to make it a bit easier for others who are reducing their use of plastic or going plastic free. We hope that by making it simpler to swap to non-plastic alternatives, we can do our small part in building a more sustainable future.

Izzy & Dan

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